10,000 app users informed and secured - case study

Energy giant endorses myCWT as their go to app for keeping employees up to date and counts 10,000 registered users.

Industry:

Energy

Scope:

Global

CWT’s app filled company’s needs

The company embraced myCWT as its first approved travel app. The travel department appreciated that the mobile app kept employees up to date on flight information and itineraries, all in an easy-to use format that’s certified PCI-compliant.

myCWT was a hit with frequent travelers, because they saved time booking their company’s rates and preferred hotels through the app. They appreciated booking on the go without the necessity of logging in to their company’s network or online booking tool. Moreover, myCWT pulls traveler profile information, including loyalty program numbers, from CWT Portrait into the reservation, making the booking process simple and quick.

All hotel booking data from the app was captured for reporting and traveler tracking, which supported employee safety, a top priority for this industry.

Popular companywide

Thanks to an initial campaign and approximately 200 employees downloading the app each month, the firm counts more than 10,000 registered myCWT users.

“myCWT keeps travelers informed and productive before travel and while on the move, with new enhancements coming all the time,” said CWT’s program director.

Although company personnel initially expressed concerns that average hotel rates could increase due to app use, that wasn’t the reality. Rates were on par with or lower than those booked through other preferred channels and traveller compliance remains high.

The travel department said its travelers feel more productive with this highly rated, easy-to-use app that allows them to manage their trips, and the travel department regularly gets kudos for introducing a digital aspect to the travel program.

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