How to evict squatter rates
CWT Hotel Solutions Group clears out Nomura's unwanted hotels
At its annual review of Nomura's hotel programme, CWT Hotel Solutions Group suggested it run a squatter audit. Squatter rates are a tactic used by some hotels that have knowledge of a client's rate access code to load their negotiated rate onto the GDS even if the property is not part of the client's programme. Wanting to maintain an online hotel programme that supports its strategy, compliance levels and travel policy, Nomura agreed to the audit, which revealed:
- 2,570 squatter hotels
- 57 chains with squatter hotels
- Nomura travellers had stayed at 110 squatter hotels across 79 cities and 40 countries